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This Market Research Template pack includes 12 templates (10 Word + 2 Excel). You can use these templates, forms, checklists, and questionnaires to gather, record, and analyze data so you have the information you need to drive your Business Plan and Marketing strategies forward.Market Research Template: Features
This template pack includes:
The Market Research Plan (MS Word, 16 pages) contains the following chapters. The other checklists, questionnaires, surveys and templates are listed below.
1 Executive Summary
1.2 Points Of Contact
2 Market Research Plan
2.1 Stage 1 – Why You Need a Market Research Plan
2.2 Stage 2 – Who are your Customers
2.3 Stage 3 - How Are Your Going To Get The Information
2.4 Stage 4 – Collect Data
2.4.1 Train Your Staff
2.4.2 Make it Sharable
2.4.3 Avoid Corrupt Data
2.4.4 Design Carefully
2.5 Stage 5 – Analyze Data
2.6 Stage 6 – Generate Report Findings
2.6.1 Descriptive Data Analysis
2.6.2 Inferential Data Analysis
2.7 Stage 7 – Choose Best Strategies
3 Market Plan Budget
As a small business owner, you're looking for ways understand:
Marketing Research deals with moving targets. Last year you couldn’t give away Tablet PCs. Then Apple launched its iPad. Suddenly everyone wants one.
Marketing research looks at what makes people choose to buy one product over another. What makes them suddenly switch brands What makes them recommend one product over another
To do this you need to gather facts, examine opinions and organize them in a structure manner. This lets you drill down and see what makes people want to buy - not just what you want to sell them.5 Key Areas in Market Research
You can use these twelve templates (10 Microsoft Word and 2 Excel spreadsheets) to outline the specific goals for your Market Research Plan and then feed these results into your Business Plans, Marketing Plans, and product development strategies.
This Market Research Plan will help you examine five areas:
As you can see, there are many factors to consider when launching a product. Interviewing, running surveys and polls are different ways to get inside the head of your customers (or prospective customers) and see what they think.
Remember, market research is not an exact science.
What works in one area, may not work in another. Likewise, you may need to run different surveys or workshop until you begin to see specific trends emerging, for example, the price may be too high for customers in different regions or the user interface may confuse customers and cause them to leave the site.
The over-arching goal is to learn more about your customers and how their spending habits, preferences and knowledge of your brand will impact your company's Sales and Marketing strategy.
You can then use these forms, checklists, surveys, and questionnaires to complete the seven stages in the Market Research process:
You can also use the budget section and Project Plan (MS Excel template) to capture the costs associated with the Market Plan. This helps you identify the budget amount allocated by category (e.g., milestone or cost categories).Screenshots
Here are screenshots of the templates you can download by clicking the Click Here to Purchase image above.
Market Research Template, Stage 3
Market Plan Budget
Market Research, Excel Template
Demographic Analysis Worksheet
Brand Loyalty Survey