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The Audience Analysis Template includes a 30 page MS Word template and an MS Excel spreadsheet with 130 entries. Use this template to learn more about the target audience for your projects and what they want to achieve, for example, read your user guide, visit your website or buy your product.
The worksheets include 130 points you can use to capture demographic date so that you have a more holistic view of their wishes, desires, fears, and preferences.
This template will help you understand:
Audience Analysis: Screenshots
These are screenshots of some of the templates included in this template pack.
Audience Analysis: Excel Templates
Audience Analysis: Table of Contents
1.5 Methods used
1.9 Points of Contact
2 Audience Types
3 How to Determine your Audience
3.3 Other Characteristics
4 Common Issues
4.1 Multiple Audiences
5 How to Perform Audience Analysis
6 Audience Analysis Worksheet
6.1 Audience Identity
6.2 Attitude and Personality
6.5 Current State
6.6 Gap Analysis
6.11 Audience Profile Demographics
6.14 situational audience analysis
6.15 reading characteristics
6.16 cultural characteristics
7 Appendix A:
Acronyms, Abbreviations & Definitions
B: Related Documentation